We believe that in improving the confidence and self esteem of our customers through the techniques that are learned alongside and anchored to their garment, the need to self- validate through repeat purchasing decreases. Thus, we learn to consciously consume, forming lasting relationships with our garments and a mindset of wearing stories.

Through your unique item and its use when forming memories - of laughter with friends, building connections, travel, joy and life experiences - we hope that you grow a deep sentiment towards your item and regard any imperfections, wear or repairs with fondness and love. In keeping it in your wardrobe for years to come and passing it on to another generation, with all its heritage when the time is right, it becomes a legacy, a story, a wearable diary. This, we believe, is sustainable practice.

As a brand that works to promote sustainable practice, we also ensure that our items are sustainable as much as we can;

• T-shirts, Hoodies, Sweatshirts, Tote bags

  These are all certified to conform with to the Global Organic Textile Standards (GOTS), they are sustainable, Fair Wear and vegan. When pre printed, everything is printed with a UK supplier that exclusively uses eco-friendly water based pigment inks or embroidered with threads made from wood pulp. You can be confident that you are supporting ethical practices and responsible cotton farming.

• Knitwear.

  The merino wool that we use is certified and from non mulesed sheep. The wool is from Yeoman Yarns whose products are spun and dyed under stringent controls, to ensure quality, wash fastness, no use of environmentally harmful dyestuffs or chemicals, and comply with European ECO/ISO standa

We design for longevity and work on the principle that conscious consumption is more important than profit. We are not perfect but we are committed to these values and hope that your garment will become a treasured item within your wardrobe and that you form lasting connections with it through happy memories and your personal journey.